Looking for a way to increase your exhibit’s exposure and influence? Video marketing is an increasingly popular trade show promotion tactic. According to the internet research firm ComScore, more than 80% of web users watch online video. And, because there are fewer videos online than text pages, it’s nearly 50 times easier to effectively rank a video on Google than it is to rank a standard, content-based web page.
By leveraging video marketing, you can promote your trade show exhibit before, during, and after the event to attract more visitors.
Before the Show
In the weeks preceding your trade show participation, create and distribute promotional videos to create buzz. Use the videos to show people what to expect when they visit your trade show booth, announce contests, and create excitement.
Upload the videos to both your website and YouTube. Don’t forget to create a YouTube channel for your business if you haven’t already.
During the Show
Live streaming video originating at your trade show booth sounds complex, but you can do it with just a laptop, basic video camera, and decent internet connection. By broadcasting your content live over the internet, you can generate enhanced interest in your trade show exhibit and product offerings.
With a simple camcorder, such as a Flip cam, you can tape tours of your exhibit, live demonstrations, seminars, interviews with trade show booth visitors and VIP guests, question-and-answer sessions, and news conferences.
After the Show
Once the trade show has concluded, edit footage from the event to create a video recap. That way, people who weren’t able to attend the trade show will be able to watch the product demonstrations and presentations that took place.
You can also use the footage to produce videos promoting future trade show exhibit participation.
Tips for Optimizing Trade Show Videos
To maximize the exposure of your trade show videos online, add target search terms to each video’s title, description, and tags. Embed links to the videos into your press releases, blog posts, product pages, and social media status updates to increase views. Furthermore, encourage people to share your videos. The more views your videos get, the higher they’ll rank in both Google and YouTube.
<a href=”http://www.trade-show-advisor.com/video-marketing.html”>Using Video Marketing to Maximize Trade Show Results</a>